The Bitcoin Company Blueprint for Real Wealth
Get Rich in Fiat. Keep Your Bitcoin Forever
I’m building a company from scratch with one obsession. It will be a Bitcoin-first company. Not a crypto company, not a trading vehicle, not a DeFi protocol pretending to be innovation. A real business, with real clients, real cashflow and a real balance sheet backed by Bitcoin.
Because the system is broken.
While most founders still optimize for VC narratives and fiat arbitrage, I’m opting out. I refuse to build on a currency that is designed to decay. Central banks no longer serve as guardians of stability, they’ve become political weapons printing away responsibility and redistributing wealth in reverse. Inflation is not an accident, it’s policy. And if your company runs on fiat, you’re playing a game where the rules change every quarter.
So I’m building Sobtree with Bitcoin at the center, not as an investment line item, but as the operating core. The goal is clear, never sell Bitcoin. Instead, generate income in fiat, use BTC-backed leverage intelligently, and create a structure where Bitcoin compounds silently while the business scales externally. That’s the flywheel. That’s the asymmetry.
It’s already happening.
Look at MicroStrategy, Block, Metaplanet, even El Salvador. They’ve proven the thesis at scale. But where are the private companies. Where are the European operators willing to act instead of analyze. Most are still waiting for institutional adoption. I’m not.
I’m building it.
And I’m documenting the entire process openly. Not to teach, but to show. Because I believe example moves faster than argument. If I want this to spread, I need to do it first. If I want others to adopt this model, I have to expose every piece of it. No secrecy, no branding fluff, just real decisions, in real time, with real assets.
This is not theory. It’s a live financial experiment with my own balance sheet.
Here’s what you’ll learn in this newsletter:
How to use Bitcoin-backed credit lines to finance operations without dilution or dependence on VCs
Which jurisdictions treat Bitcoin as a financial asset rather than a security, and how to structure your entity accordingly
How to build income streams in fiat that let you preserve and compound your Bitcoin treasury
How to deploy BTC-backed loans across multiple regulated platforms to manage risk and optimize flexibility
How to design a corporate Bitcoin treasury that compounds with market cycles, not against them
How to balance personal and corporate financial freedom in a single, Bitcoin-based operating system
How to build a €3–5k per month business that acts as a sovereign launchpad instead of a fiat treadmill
Real-world insights on custody, compliance, credit, and cashflow from someone actually doing it
Why inflation is not just theft of savings, but the silent enemy of business resilience
And how to make Bitcoin not just something you hold, but something your company runs on
Most founders try to scale first and solve second. I’m flipping that. I’d rather start with a €3–5k per month business that works on Bitcoin principles than raise €3M for something that collapses at the first interest rate hike.
The future doesn’t belong to the biggest. It belongs to the most sovereign.
Bitcoin isn’t a bet anymore. It’s a tool. A standard. A survival mechanism. And once you start designing around it, everything changes. Treasury becomes strategy. Debt becomes leverage. Capital becomes freedom.
Sobtree will be built slowly, deliberately and in full view.
Not because it’s fashionable. Because it’s necessary.
You will see how we structure custody, how we deal with banking relationships, how we design legal entities that are not just compliant but future-proof. You’ll learn what works and what fails, how we generate flow without selling reserves, and how we create a balance between operational flexibility and Bitcoin purity.
No noise. No speculation. Just systems that produce and protect.
This newsletter is for founders who want out of the fiat maze. For investors who understand that inflation isn’t a cycle, it’s the business model of the old world. For builders who see Bitcoin not as a trade, but as a foundation.
If that’s you, join me.
The journey is already underway.
And this will be the blueprint.